Design Patterns
New Wedding Invitation Designs by Vera Wang for 2010
On Weddings was launched at the 2009 National Stationery Show in New York. These boldnew designs represent a substantial evolution from Veras original wedding invitation designs that were first introduced in 2005 by William Arthur.
While the original designs were grouped around four major themes inspired by Vera Wangs bridal personalities, the new release is more eclectic reflecting the sentiment that todays brides simply dont want to be characterized. Invitation samples in Vera Wang’s latest wedding invitation album, On Weddings, can be personalized using a number of different customization options. The sample invitations displayed in the new Vera Wang On Weddings invitation album are bold, colorful and contemporary.
William Arthurs design team goes to unprecedented lengths to incorporate the feel and texture of Vera Wangs fabrics and the sophisticated designs which distinguish her line. Calligraphy and floral motifs permeate Vera’s new invitation designs. These opulent invitations are simply delicious to touch, commented one very impressed stationer.
I had a fascinating discussion with Meghan Carey and Lisa Blinn of William Arthur regarding the design process. It is evident that they have immersed themselves into Veras world of tactile sensibility and these new wedding invitation designs clearly represent a seamless transition from fabric to paper without dropping a stitch. Vera Wang On Weddings is simply the haute couture of paper design. Vera Wang and William Arthur have combined to create a vivid display of artistry on paper.
On Weddings interacts on many levels. On Weddings contains a vast array of Vera’s designs which should work for most bridal couples. Vera’s classic lines now can be personalized with many design motifs, font styles and unique colors to create a truly unique wedding invitation. Interweaving traditional and contemporary design patterns is a way to personalize your wedding invitation to create a unique custom design.
What surprised me most is that Veras wedding invitations are reasonably priced. As an example, a wedding invitation set consisting of an invitation, envelope and reply card set can be purchased for around six dollars a set (based on 100 sets). Needless to say, two-color printing, engraving and letterpress will cost more, but no one should be deterred from taking a look at these bold new designs from Vera Wang and William Arthur.
Visit a Guild member store in your neighborhood to see and touch Vera’s On Weddings invitation line. Working with an experienced stationer in your neighborhood is the best way to design your custom Vera Wang wedding invitation and feel the subtle textures of her new designs.
Lecture – 15 Design Patterns