Design Wildfire
Pitter patter of tiny feet heard across Australia
For parents wanting their child to put his or her best foot forward, the launch of the Australian and New Zealand website for iconic children’s footwear brand, See Kai Run, is a giant step in the right direction.
Until now, most Australians had to be content to covet See Kai Runs from a distance on the pages of celebrity magazines where famous offspring of mega stars such as Angelina Jolie, Julia Roberts, Jennifer Garner and Tobey MdGuire were photographed wearing their hip, happening shoes.The brand has just launched a new website for Australia and New Zeland which will carry stock specifically for the seasons down under.
What are the origins of this coveted footwear brand ? As the saying goes, necessity is the mother of invention.Cause Haun, a West Seattle mother, searched high and low for children’s shoes that was fashionable and functional.All she wanted was comfortable, stylish shoes with soft soles that allowed her own child to explore in comfort.
when she was on a trip to China, Cause noticed some shoes that attracted her attention and got her thinking – so she brought a few pairs back to the US and they sold in no time.She launched her company named after her own toddler, Kai, in 2004 and soon everyone was talking about her amazing footwear in virtual chatboards across the States. The business grew over 400% in the first year, with three categories of children’s footwear now on offer : 0-18 months (‘Smaller’ range), 3 – 8 years (‘See Kai Run’) and 8 – 11 years (‘Eleven Collection’).
Fun, unique detailing and a modern take on classic designs is how See Kai Run’s kids’ shoes could be described.Regardless of how chubby your baby’s little foot is, it is guaranteed to be comfortable in the hand-crafted, butter-soft sheepskin leather shoes, with soft collars, Velcro closers and flexible rubber soles.
The new Australian website will feature all the new seasonal designs, of which there are about 20 each year. Bold, fun, unique, urban and individual, See Kai Run shoes are functional as well as fashionable.The prestigious seal of approval from the American Podiatric Medical Association ensures that the footwear meets extremely high standards for health and functionality.
The website has been designed for secure simple ordering, and has a sizing guide to make things even easier.There is also a comprehensive returns policy to ensure that customers are entirely happy with their purchases.Turn baby steps into giant leaps – whether your little one is stepping out in style down Melbourne’s Collins Street or getting active in the great Aussie outdoors, kids’ footwear from See Kai Run will give them a headstart.
Wildfire Round 1 Gameplay Video — Imagine Cup 2010 Game Design