Jewelry Design Manager Software
The Context Of Financial Crisis, Jewelry Industry Development Strategy
As separated from the jewelry industry, emerging industries, China’s fashion accessories industry has experienced more than 20 years after the development process, has formed a certain basis and strength, become a promising sunshine industry. However, due to the international economic crisis and the grim situation in a large environmental impact, fashion jewelry industry and a number of industries, faced with unprecedented challenges. China’s jewelry industry to the plight of out of this home and less abroad to seek survival and development of the future, the only way out is to get rid of through industrial upgrading and to rely on low-cost advantage, from the fight the homogenization of low-price competition, improving product technology content and the added value of breaking the technical barriers in international markets.
First, the status of jewelry industry, research
(A) International Jewelry channels of information due to smooth
As the information channel is not smooth, Chinese jewelry enterprises in the development of new products to follow suit and there is still a serious imitation phenomenon, because of the lack of foreign direct participation in jewelry marketing, except for a few jewelry business owners near the source of the trend of information channels and international design team other than the vast majority of jewelry companies have to rely on the second and third tier of foreign buyers and Hong Kong businessmen as a source of information, not only with low added value products, the success rate is low, and the life expectancy of only a few months.
(B) of jewelry design and development of technological backwardness
Currently, China’s jewelry business development of new products commonly used two-dimensional software or hand-painted designs, due to the use of two-dimensional design software or hand-drawn artwork on the existence result is not intuitive, the last works prone to deviate from the expected results with the slow progress and the development of the shortcoming. There are currently developing the ability of several jewelry company’s product development departments are required to spend a lot of manpower to complete, to the enterprise has brought a heavier burden, and the right to play the late completion of the first edition version of the master production more difficult. With rising labor costs, this jewelry gradually developing technology is now no longer meet the current development of the.
(C) a weak brand awareness
Although the rapid development of China’s jewelry industry, but the shorter the development of the brand jewelry, brand foundation is weak. Compared with foreign jewelry brands, domestic brands the thickness of sediment is much weaker. Many companies are re-sales, marketing, light, even with limited marketing promotion, means the same boat.
(D) The pressure of rising labor costs
Jewelry production is labor-intensive industries, accessories and new product development requires a large number of hit version of the master, while the jewelry production process of grinding, welding, drilling is the point of consumption of manpower and the most difficult to three of the most automated processes. Due to rising labor costs, China’s jewelry industry need to find new, high efficiency, high-quality production program.
(E) the homogenization of products, the serious
Most jewelry companies shortage of its own core technologies and unique products to market products homogenization of serious, can not form a clear feature of their own individual brand, but also resulting in jewelry industry had to rely on its own apart from the price of the product itself in addition, the channel on the vicious battle.
Second, the development of jewelry industry Countermeasures
(A) to upgrade product quality and innovation
The competitiveness of enterprises in the final analysis, or products, competition, and jewelry companies to achieve product quality and international, must have their own product technology level, there must be according to the requirements of new materials research and application of new technology talent. Only in this way in order to improve product quality, improving product technology content, in order to achieve the purpose of upgrading product quality.
(B) to accelerate the dissemination of information on the international market trends
Most of the enterprises in China’s current jewelry trends of the information chain, the end, lead to a new product life is too short. In the future, should actively expand the market trend of access to information channels, the initiative to contact the international jewelry trade organizations and international renowned enterprises as well as accessories for clothing group and chain retail groups, actively participated in various international famous exhibition and new product launches, carry out information technical exchanges, the establishment of industry market information stations, people long to make up has been short of.
(C) a full range of staff development
Jewelry design is a multiplier of industrial capacity and talent to design protection. China to become a greater international visibility and influence of the jewelry manufacturing R & D center, we need to cultivate a large number of Jidong jewelry design is a new generation of designers understand the production process. Meanwhile, with the impact of globalization, the international market place where more and more emphasis on product features, they will also train and absorb with high artistic quality as well as the rich cultivation of Chinese traditional arts and crafts jewelry designer.
(D) the introduction of digital technology, jewelry design and development
The introduction of digital design, digital pattern making, and other new product development technologies, from design to play version of the full range of services, jewelry designer jewelry design software, three-dimensional three-dimensional solid model, in the modeling process take full account of the factors of production process, design after the completion of renderings for client selection. Compared with the traditional two-dimensional design, digital design In addition to rapid development of technology suitable for the follow-up, there are the following three advantages:
1. Be able to render high-fidelity color drawings show the buyer to collect their opinions and seeking orders to avoid wastage of playing physical sample inputs.
2. The establishment of the basic graphics library can improve the design speed. Product design, computer-filing of documents and eliminates the need for storage and display space for physical samples, and used to facilitate call can greatly improve the design speed, there are already three-dimensional jewelry designs commercial graphics library (3D Library).
3. With the enterprise resource planning (ERP) and product information management (PDM) system, can be optimized at the design stage with materials and technology, to accurately calculate the cost.
(E) To encourage the development of specialized jewelry enterprises to
China and India’s jewelry exports to EU companies a tremendous competition, and the corresponding strategy for EU companies to professional development. Such as France and most of the jewelry manufacturing employees are less than 10, annual output of around 500,000 euros, are specifically designed to produce a variety of products to meet the consumer demand for personalized products, successfully win to survive. Therefore, for most small and medium enterprises could consider specializing in a particular region or target a specific consumer groups, the main resources on the enterprise’s focus on the development in one direction, and gradually form one or a few have their own characteristics, targeted a certain category of strong products to enhance their enterprise products to market competitiveness and reputation, it is also a jewelry company specialized issues worthy of consideration.
(Vi) improve the industry specifications
Product development is inseparable from the creation of institutions, to raise the level of innovation throughout the region jewelry, industry associations, enterprises must have the direction and behavior requirements. To constantly improve the industry associations to develop standards for product quality and to be actively promoted in the industry-wide implementation of standardized production, improve product quality and industry-wide quality. Can refer to the French jewelry trade association of the 3C (Con ~ rme Aux Cmeres De La Charte) fashion jewelry and accessories certification requirements, including regulations and ethics, technology and creativity, technical parameters, purchases, and delivery time, after-sales service, hospitality and other projects.
3 Conclusion
China’s jewelry industry, the development needs of the industry’s efforts in the financial crisis, Chinese jewelry enterprises do not know where to go when the crisis is to achieve industry can make use of a comprehensive upgrade, abandoned its dross, to learn the essence of the Chinese jewelry industry to re – onto a new level.
About the Author
I am a professional editor from
China Product
, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
colloidal silica
,
thermally conductive adhesives
welcome to visit!
Jewelry Designer Manager