Easy Design

For The Major Designers Webpages And Internet Excitement Are Last On Their Listing. How Come?

Do you recall that Seinfeld show where Kramer has this whole useless story about how he wanted to return a couple of pants he bought, but when he reached the store “he ended up damaging the very pants he planned to return”? Obviously, stories about your clothes can be a big issue – and people can come around in a sort of social networking mindset, to mention their most favorite clothing stories. That’s the whole concept behind Burberry’s latest venture; the company from England has been making raincoats (or rather trenchcoats, if you’re a fan of Humphrey Bogart in Casablanca), for nearly a whole century and their latest way to remain relevant, is the brand new Art of the Trench social networking site. As fashion designers’ websites such as this one is an amazing creative step, and a roaring success.

The majority of the fashion brands we know and admire, like Sherri Hill, have grown to their present levels of global acclaim from just one basic merchandise that their creator once thought of. For a few, such as Hermes, it was a tote, for Gucci, it was trademark fashionable footwear, and then for Burberry, it was the coat. These remarkable fashion icons, have not ever attempted to market themselves to the customer. They are just too lofty a deal for that. However nowadays, with sales to the ultrarich dropping, it just appears to the fashion houses, that showcasing themselves to the young metropolitan youth market as an aspirational brand, could comprise for what has been lost in traditional sales. And this could be very fascinating as designers’ websites try to bring their famous sense of artistry and fashion to their online presence.

Art of the Trench is undoubtedly the most effective attempt so far. The website, curiously, lets you obtain street level portrayals of men and women going about their business, wearing trenchcoats. At first, the photos you saw on the site were just professionally-shot fashion photography. But pretty soon, the concept touched a nerve someplace, and huge numbers of people have been sending in their own trenchcoat images. No other designers’ websites have ever thought of a method to just showcase their products online, and involve individuals in a passionate way in that attempt. It is extremely disappointing if you think about it, but these other companies are icons of fashion as well – which are expected to be so able to determine the rhythm of high fashion and what people will love in the future; and the’ve been left on the sidelines by the world wide web – the truly icon of these days.

Prada, the label that launches a million hopes and dreams in starry-eyed wealthy young people appears oddly lacking ideas on what to do with the internet, if you go by the look of their website. If you buy a DVD of a popular film, you expect a number of extras – the process of filmmaking, the bloopers, interviews – you wish to get inside the very skin of the artistic process. Prada, however, just provides for us a dull look into a number of its products from its latest fashion season, and that’s about it. While they start to organize their plans out, the possible future for designers sites will certainly be interesting. The same fashion names like Karl Lagerfeld will definitely make use of their rockstar-like aura by having their creative moments recorded on video clips on the site, and live broadcasts of the creative process are certain to catch the attention of numerous fashion lovers. Top designers of prom dresses have an opportunity here like no other, to really become fashion gods on the internet.

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